Performance Marketing · Freelance
I plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and email so every euro of ad spend works harder for your business.
How I work
No hand-offs between a strategist, a media buyer, and an analyst. One person who owns the outcome.
Before a single ad runs, I define what winning looks like — target ROAS, CAC ceiling, the channels worth testing first.
Meta, Google, TikTok, email, SMS, Viber. Creative, targeting, and budget pacing handled end to end, not handed off in pieces.
Monthly dashboards in Looker Studio and Semrush that show what's working and what to cut, in plain language.
Selected clients
Latest thinking
Most underperforming accounts aren't broken — they're just unattended. Here's what that looks like from the inside.
Read more →12 May 2026Return on ad spend is the number everyone quotes and almost no one reads correctly. Here's how I actually use it.
Read more →
About me
I help brands connect with real people, not just reach them. With experience managing dozens of accounts and €15K+ in monthly ad budgets, I build campaigns that perform and hold up to scrutiny.
I care about clarity, honest reporting, and work that leaves something behind — not just a spike in a chart.
Book a free 30-minute consultation. I'll look at what you're running now and tell you honestly where the budget is leaking.